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imaginistas - motion graphics & design

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-> Kontakt
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-> Sitemap

Immer wieder Neues entdecken...

Uwe Stümke

Als ich 1992 Buch-Layouter war, benötigte man noch Repro-Techniker, Monteure und Setzer um ein Buch zu produzieren. Heute ersetzt eine kleine Kiste voller Elektronik auf meinem Schreibtisch mehrere Stockwerke voller Geräte und ich ersetze die alten Spezialisten. Die „Bücher” sind heute interaktiv, online oder onscreen und ihre Varianten sind zahlreich.

Die eigentliche Aufgabe des Designs ist dabei für mich die gleiche geblieben: Eine Kommunikationssituation erfassen, analysieren und eine ästhetische Strategie zur Vermittlung der Inhalte entwickeln. Theorie ist aber nicht alles, gutes Design fügt entscheidende Komponenten hinzu - Sinnlichkeit und Emotion.

Das ist die Essenz aus 15 Jahren Erfahrung in der Welt der neuen und nicht ganz so neuen Medien. Als Art Director habe ich Plakate, DVDs und Messeauftritte gestaltet, Logos entworfen, gedruckt und animiert, komplexe Websites, Image- und Lehrfilme konzipiert und bearbeitet. Jede neuentdeckte Technik hat mir den Spielraum für Design erweitert; dabei ist mir ständig bewiesen worden, dass Computer und Software immer noch keine guten Ideen entwickeln. Die entstehen meist in der Zusammenarbeit mit Kunden und spezialisierten Fachleuten - im Team.

Prägend war auch die Erfahrung, für große, anspruchsvolle - auch gerne komplexe und schwierige - Kunden wichtige Projekte gestaltet zu haben. Dabei hatte die konzeptionelle Phase und die Diskussion mit dem Kunden eine - vielleicht die wichtigste Funktion in der Umsetzung des Kundenauftrags.

Von aussen betrachtet wirkt ein Medien-Designer schnell wie ein „Schweizer Messer” für Gestaltung oder eine pixelspendende „Wollmilchsau”. Ich verstehe mich eher als kreative Schnittstelle zwischen Kunde und Produkt, mit dem Wissen zur richtigen Zeit das richtige Werkzeug zu verwenden.


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